We've finally got a great brand of sports nutrition products in store. This is why we choose Skratch...
While working as a sport scientist and coach for a professional cycling team, Dr. Allen Lim started making his own training food and sports drinks from scratch for the cyclists because too many of the pre-packaged sports bars and drinks that were marketed or given to them were laden with artificial ingredients and literally making them sick to their stomach.
He also started diluting their sports drinks to lower the sugar concentration while adding back extra salt and electrolytes to replace what was actually being lost in their sweat. Eventually, he started making a “secret drink mix” in his kitchen using a recipe with less sugar, more sodium, and no artificial sweeteners, flavors, or colors, with a simple and clean taste created by using real fruit.
Soon, word of the "Secret Drink Mix" was spreading fast and it was clear that the demand for our all natural drink mixes extended far beyond cyclists or endurance athletes. Race car drivers, rock climbers, concerned parents, Peace Corps workers, and normal active people looking for healthy food and drink alternatives were buying the product and hungry for more knowledge and ideas.
To meet that demand, Allen put together a team of close friends and they decided to let the secret out by opening a little company in Boulder, Colorado called Skratch Labs. Our mission is simple – to develop and sell food and drinks that taste great, that are made from real ingredients and that solve problems for active people. Most importantly, we intend to educate and to continue to learn and grow ourselves – to help our customers improve and thrive as they help us to do the same. We know we have a lot of work to do to fulfill this mission and we are the first to acknowledge that we are a work in progress – that things won’t always be perfect. But there’s no better time to start than now.
Drink when thirsty and leaking like a busted fire hydrant. Don’t drink while deep in the middle of a Netflix marathon session or sending emails (unless, you’re also on your trainer). Meaning, if you haven’t earned it, you don’t deserve it.
For proof, click here to check out the science behind staying hydrated.